(Even if you aren’t a cannabis “expert”… yet)
With an ever-expanding industry and more access than ever, there’s a growing need for people who know how Cannabis works and can share that knowledge with others
And it should be easy! Just set up a YouTube page or blog, create some content, and people will come flocking, and then you’ll start seeing cash roll in, right?
Not to burst your bubble, but it just doesn’t work like that.
Not only do you have to know the facts about Cannabis, but you have to take that information and turn it into content that can make money.
to become a certified Cannabis Educator
But we’ve also made many mistakes.
When I started my cannabis education business in 2013, I saw a huge need for high-quality information about making edibles and using Cannabis in a way that could improve your health. I rushed in with enthusiasm and quickly ran into challenges. Maybe you’re looking at the same ones today.
When I started Wake + Bake, I was a farmer, writer, community garden builder, and yoga teacher who didn’t know about marketing or starting a business. I had less than $500 to my name and struggled to make rent every month.
Corinne Tobias – Entrepreneur, Content Marketing Expert and Cannabis Educator, Founder and Program Director: The Cannabis Coaching Institute. Creator: Wake + Bake. Owner: Secret Door Bookstore
But from here, things started to stall. I wasn’t making very much money and was burning out because I didn’t have a plan or didn’t know how to grow a business.
That’s when I started studying marketing and online business. I learned how people in other industries made profitable blogs and online content. I didn’t know if it would work with Cannabis, but I was curious, so I applied what I learned to my website.
It was a total breakthrough. Within a month, I went from making $500/month to $3500/month. Within a few months, I made enough money to quit freelancing and focus on growing my business.
At first, I wondered if it was luck. But here we are, almost ten years later, and I have built two cannabis education companies, helped millions of people, and have made a living solely by talking and writing about Cannabis.
When my business started growing, people started asking for my help creating theirs.
And that’s when I decided to open the Cannabis Coaching Institute so I could help people turn their passion – and their desire to help – into their career.
Andrea Meharg – Lead Cannabis Science Educator at the Cannabis Coaching institute, Certified Cannabis Coach, Founder of Reveal Cannabis
As a longtime teacher turned Cannabis Science Educator, Andrea saw that the cannabis industry wasn’t doing a great job communicating with people and sharing what the science says about this powerful plant.
Over the past three years, she’s created a successful YouTube channel and a thriving cannabis workshop business focused on teaching people the science behind Cannabis (a little known fact about Andrea: sometimes there are alpacas involved in her sold out workshops).
One day Andrea and I were talking about our favorite plant and we got angry.
We got angry about the direction the industry was headed in. We got angry that women and BIPOC folks were getting left out of the conversation and the business of cannabis.
The only training and certification program for writers, budtenders, nurses, health and wellness professionals, and passionate advocates wanting to make a difference with this plant while also making money.
Get Yourself Setup For Success
Eric B.
In just 30-minutes, you’ll get a complete overview of the program, including tips and tricks from our most successful students on making the most of your time in the program.
You want to finish what you started, so we’re giving you the one tool we use every day to schedule and complete projects. You’ll learn how to use our most-loved productivity system to make sure you stay on track to complete your certification on time. At the end of the program, you’ll learn how to use this same system to plan and schedule your posts, videos, or workshops.
Learn how to recognize the negative chatter in your mind and then how to turn it around so you can be successful
Students say that the mindset work they do in the program was foundational to their success, so you won’t want to miss this one.
How to stay above board when teaching about Cannabis.
If you’re going to teach about Cannabis, it’s essential you feel confident that you’re saying and doing things that are 1. Scientifically sound. 2. Ethical 3. Within the bounds of your local laws
While this information is no substitute for legal guidance, we’ll share the professional guidelines we follow when we step into the world as cannabis educators and content creators.
Weeks 1-5 Foundations in Cannabis Science with Andrea Meharg
P.J.
Tricia
to become a certified Cannabis Educator
Corrion G.
Weeks 6 and 7 Public Cannabis Educator Training: Supporting your Audience and Community on their Journey with Cannabis
Ingestion Method Mastery: We know that cannabis ingestion includes so much more than joints, bongs, and pot brownies, but the general public is rightly confused about all of the new ways to utilize Cannabis. You’ll learn how to inform the general public about every available ingestion method to find what works for them without overwhelming them. You’ll also explore the benefits and downsides of all ingestion methods, including onset timing, duration, contraindications, and more!
Product Selection Training: A dispensary is a confusing place. From COAs, new products, ingredient safety concerns, and quality issues, this fully comprehensive product selection training will help you teach others about navigating the marketplace to find products that are safe, effective, and health-promoting.
The Dosing Workshop: When you’re teaching others about Cannabis, the dosage will likely be the most common question you get. While giving personalized dosage guidance is a big no-no for cannabis educators, we’ll show you we talk to the general public about dosing safely, effectively, and ethically. You’ll be able to talk about dosage using science-backed evidence and leave with resources to give your audience when they ask, “but… how much should I take?”
Lydia M.
You’re going to learn a LOT during your cannabis educator training. The bonus binder notes and handouts give you a handy way to review topics, find sources, and create content without going back through the video lessons.
Jenny O.
The Business of Cannabis Education
The Certified Cannabis Educator Program is the only online certification program that gives you a comprehensive cannabis education and shows you what we’ve learned about making money with that content.
And we don’t just show you what to do. In the Project Launch Workshop, we walk you through as you create your first piece of high-quality monetizable content. Then a faculty member will review your first draft so you get actionable feedback and can hit the ground running at the end of your 12 weeks.
During Project Launch, you’ll:
You’ll leave the program as a Certified Cannabis Educator with your first polished piece of content, feedback for making future content even better, and a content planning strategy so you can keep going. And going. And going!
to become a certified Cannabis Educator
Takisha
In the “Open for Business” workshop, we discuss setting up a business in a cannabis-adjacent industry. While this isn’t a substitute for legal guidance or support from a CPA, we’ll walk you through how we set up our businesses and what to consider when naming your business, setting up an LLC, and planning for the future.
In these bonus tutorials, tip sheets, and walkthroughs, you’ll learn how to:
Planning and scheduling your content is one of the things we see people struggle with most. But you’ll learn so much about this plant and will want to keep sharing it with the world long after you complete your certification. We created a simple system to help plan a cadence for your future content that fits your lifestyle, schedule, and goals.
Because it’s one of the most dynamic plant medicines on the planet, Cannabis is a lifelong study topic. In the CCI Resource Guide, we’re sharing our favorite books, websites, podcasts, and guides so you can go down all the excellent rabbit holes.
Get your questions answered, receive support, and get your Project Launch content reviewed in monthly live calls while enrolled in the program.
While you build your own business and brand, you can take what you learned here to get paid creating content for cannabis brands and content companies. Skilled freelance content creators are in high demand in the cannabis industry, and published author Danielle Simone Brand will walk you through her best practices for applying for positions as a freelancer.
Melanie
Before she started coaching, CCI Founder Corinne Tobias built a multiple 6-figure cannabis affiliate business that is automated, profitable and has stood the test of time (7 years running). While she has tried many different “side hustles” in this industry, affiliate marketing has most impacted her ability to support her family while moving the cannabis and health mission forward.
In this Masterclass, she’s sharing her secrets for launching an effective and profitable affiliate marketing campaign that supports your mission.
If you’ve come this far, you’re passionate about Cannabis and are willing to show up and do the work. In that case, we’re confident that the Certified Cannabis Educator Program will give you all the tools, resources, and support you need.
We’re so sure of it; we’re the only training program of our kind that comes with a 30-day risk-free guarantee.
With other cannabis training and certification programs, you just have to hope they’re good. If they’re not, they keep your money, and you walk away with whatever level of education they felt like shelling out. We think that’s bogus.
If you go through the first 30 days, complete all the lessons and action steps*, and find that this program isn’t what you wanted, we’ll refund your tuition.
*all guarantee claims will require the student to supply evidence of completed lessons and assignments
Prohibition is finally ending! Cannabis in some form (including CBD) is legally available in almost every state in the U.S. The plant is legal in Canada. Countries like Mexico, South Africa, Thailand, and Uruguay have reformed their cannabis laws. Every day this movement gains traction.
Even though more and more people worldwide are getting access to this plant, there’s one thing they aren’t getting access to high-quality information about Cannabis that they can understand.
Plus, we’ve been in this industry for years watching things like delta-8, vitamin E vape pens, and contaminated Cannabis create even more confusion about whether or not Cannabis is a dangerous drug or a functional plant medicine in the eyes of the public.
Even in states like Colorado and California, when cannabis newbies go to the dispensary, they’re often met with outdated information and leave with junk-filled products.
This isn’t the post-prohibition world we all want to see.
As you step into the role of cannabis educator, you can help share a scientific understanding of Cannabis with the general public so they know how to navigate this new world.
On the upside, the cannabis industry will never be smaller than it is today. As new states and nations legalize it, more and more people will have access, and curiosity about this plant will continue to grow.
As this industry continues to expand, you’ll be well-informed and ready to step into new opportunities as they arise. The cannabis industry is still in its infancy. What better time to start than now?
We created this program for:
✔ wellness and medical professionals
✔ budtenders
✔ aspiring bloggers
✔ YouTubers
✔ Authors
✔ freelancers
✔ health educators
✔ current cannabis industry professionals
✔ or anyone passionate about this plant
So they can launch a blog, podcast, YouTube channel, freelancing career, or workshop side hustle. We'll also show you we monetize our content and grow an audience so you get the shortcuts you can use to turn your passion for Cannabis into a side hustle or career.
Right now! You can join the Certified Cannabis Educator Program at any time and in three months, you’ll be well on your way as a cannabis content creator!
Yes! We offer the Certified Cannabis and Health Coach Program about once a year but only to those students who have successfully completed the Educator Program first.
Yes… and no! The science content at CCI is taught by a teacher, not a scientist, doctor, or researcher. Andrea makes it fun and easy to learn tough science concepts and shows you how to do the same for your audience. We hear over and over how her classes make cannabis science accessible.
Yes! The robust science curriculum will help you to better understand the plant and how it works to make people feel better. We have students who take the class just for their own personal information. But the real power is when you take what you’ve learned and share it with the world, and we’ll teach you how to do that so you can be a change-maker.
No! We have compiled all of our best tips and tricks into easy-to-follow lessons and step-by-step guides so that you know EXACTLY what to do and how to do it. We have many students who have never considered creating content who now have YouTube channels with many videos or several posts up on their new blogs!
Yes! We’re extremely proud of this program and we’re sure you’re going to love it and find so much value in it. However, if you decide it’s not for you, we offer a 30-day money back guarantee (provided you can show evidence that you did the work.)
Yes! One of the greatest things about creating monetized content is that you can make money in your sleep… for real! It’s not a get-rich-quick scheme and it takes dedication, hard work, and perseverance, but there are many, many ways to make money with content and we’ll teach you how.
That’s okay! We have students who take our class just for their own personal learning. But, we have to warn you that you might become so passionate about what you’re learning that you’ll HAVE to tell others. We’ve seen it before!
Yes, yes, no and yes! Each month, you’re invited to two live Q and A calls over Zoom to ask your questions about cannabis science or to get feedback on your latest piece of content. All our calls are recorded, so if you can’t make it, the replay is always available.
We highly recommend that you have a laptop or computer to do this work.
Yes, all of the course lessons have been transcribed so you can re-read them when you’d like.
Generally, you’ll spend 2-3 hours per week on the class. You’ll watch your lessons, do your Action Steps and spend time in our online community getting to know your peers and networking with hundreds of other passionate cannabis educators and coaches.
How does forever sound? At CCI, once you purchase a class with us, you get lifetime access to it plus you’ll have access to any changes or improvements we make over time.
Listen, if you’re here, it’s likely because you’re passionate about Cannabis, and you know there is still work to do to end the stigma and prohibition that have made this plant so misunderstood.
Instead of wondering what it would be like to share your knowledge and passion with the world, we will teach you how to do it (and make money simultaneously).
Join the cannabis industry, and in just three months, you can create your OWN education business that is not at the mercy of your boss or ever-changing cannabis regulations.
