Skip to content

How to earn money talking or writing about Cannabis

(Even if you aren’t a cannabis “expert”… yet)

ENROLL NOW

You want to share your passion for Cannabis with the world, but:

  • You don't say the wrong thing or misinform anyone​

  • You don't have hundreds of thousands of dollars to invest in a dispensary or edibles company​

  • You don't want to get stuck in a dead-end job working for big Cannabis​

With an ever-expanding industry and more access than ever, there’s a growing need for people who know how Cannabis works and can share that knowledge with others

And it should be easy! Just set up a YouTube page or blog, create some content, and people will come flocking, and then you’ll start seeing cash roll in, right?

Not to burst your bubble, but it just doesn’t work like that.

Not only do you have to know the facts about Cannabis, but you have to take that information and turn it into content that can make money.

YES! I'M READY TO ENROLL NOW

to become a certified Cannabis Educator

How do we know?

Cannabis Coaching Institute Faculty Corinne Tobias and Andrea Meharg have both built online cannabis education businesses, and we've had great success like:

  • Reaching millions of people using our blogs, YouTube channels, and social media​

  • Growing a combined audience of over 90k followers and subscribers​

  • Being featured in publications like High Times and Vice​

  • Getting daily emails and messages from people who are feeling better because of something they learned from our content​

  • Being able to quit our jobs to do this full time​

But we’ve also made many mistakes.

Corinne here, and I wanted to pop in and tell you a quick story.

When I started my cannabis education business in 2013, I saw a huge need for high-quality information about making edibles and using Cannabis in a way that could improve your health. I rushed in with enthusiasm and quickly ran into challenges. Maybe you’re looking at the same ones today.

  • Maybe you're confused about all of the conflicting information about Cannabis, and you're afraid of giving people the wrong information.

  • Maybe you're not techy and worried you won't know how to set up and manage the things it takes to run a business online (I'm with you!)​

  • Maybe you want to put on workshops in your community, but you don't know what people want or need or how much to charge.​

  • Maybe you're worried about the legalities and ethics involved when talking about this plan.​

  • Maybe you don't know anything about business or marketing and are lost when making this a side hustle or part of your current business.​

When I started Wake + Bake, I was a farmer, writer, community garden builder, and yoga teacher who didn’t know about marketing or starting a business. I had less than $500 to my name and struggled to make rent every month.

Corinne Tobias – Entrepreneur, Content Marketing Expert and Cannabis Educator, Founder and Program Director: The Cannabis Coaching Institute. Creator: Wake + Bake. Owner: Secret Door Bookstore

But I loved Cannabis and wanted to help people, so I decided to jump right in. Within a few months:

  • Sold out a Kickstarter campaign to write my first cookbook

  • Launched my blog

  • And started freelance writing for other cannabis companies

But from here, things started to stall. I wasn’t making very much money and was burning out because I didn’t have a plan or didn’t know how to grow a business.

That’s when I started studying marketing and online business. I learned how people in other industries made profitable blogs and online content. I didn’t know if it would work with Cannabis, but I was curious, so I applied what I learned to my website.

It was a total breakthrough. Within a month, I went from making $500/month to $3500/month. Within a few months, I made enough money to quit freelancing and focus on growing my business.

At first, I wondered if it was luck. But here we are, almost ten years later, and I have built two cannabis education companies, helped millions of people, and have made a living solely by talking and writing about Cannabis.

Imagine if:

  • You could spend your days talking about this stigmatized plant medicine with those who need it most.​

  • You were having fun making informative videos, writing engaging articles, or hosting interactive workshops.​

  • You could step into the cannabis industry as a confident and well-informed leader.​

  • You didn't have to worry about a change in licensing or regulation in your state or country.​

When my business started growing, people started asking for my help creating theirs.

And that’s when I decided to open the Cannabis Coaching Institute so I could help people turn their passion – and their desire to help – into their career.

Andrea Meharg – Lead Cannabis Science Educator at the Cannabis Coaching institute, Certified Cannabis Coach, Founder of Reveal Cannabis

Then I partnered with Andrea Meharg, the brains behind Reveal Cannabis

As a longtime teacher turned Cannabis Science Educator, Andrea saw that the cannabis industry wasn’t doing a great job communicating with people and sharing what the science says about this powerful plant.

Over the past three years, she’s created a successful YouTube channel and a thriving cannabis workshop business focused on teaching people the science behind Cannabis (a little known fact about Andrea: sometimes there are alpacas involved in her sold out workshops).

One day Andrea and I were talking about our favorite plant and we got angry.

We got angry about the direction the industry was headed in. We got angry that women and BIPOC folks were getting left out of the conversation and the business of cannabis. 

We got angry that with all of the science available to us now, that professionals still struggled with stigma.

We were angry that google still featured drug war messaging when people search for things like “cannabis facts”.

We got angry that so many kind-hearted, intelligent, caring people  were getting taken advantage of and not being paid (or paid enough) for their work in this industry.

So we came up with a plan.

We’re here to help you take over the internet (and the world!) with scientifically-proven, helpful, and monetized information so people get the help they need and you get paid to do work that you love.

Introducing: the Certified Cannabis Educator Program (CCEP)

The only training and certification program for writers, budtenders, nurses, health and wellness professionals, and passionate advocates wanting to make a difference with this plant while also making money.

cannabis certification educator training program

Start teaching others about the power of Cannabis today!

  • If you love Cannabis and want to help others understand it in a whole new way, listen up.​

  • Read on if you're already working in the cannabis industry but want to find a side-hustle that you can grow into a full-time gig.​

  • This is for you if you're currently a health coach, yoga teacher, nurse, therapist, or another wellness professional, and you want to incorporate cannabis education into your offerings.​

You'll be able to:

  • Step into a new career educating the public about Cannabis (even if you have no previous experience talking or writing about the plant)​

  • Monetize your content or start getting paid to create content for others (by following step-by-step guides)​

  • Navigate the murky world of what to post, where to post it, and how to make sure people see it (using all our best tips and tricks)​

  • Network with hundreds of other cannabis education professionals (these are YOUR people!)​

PLUS... As the most supportive cannabis certification program available, we provide:

  • Monthly mentorship calls

    Learn directly from the pros of the business and get eyes on your content before you put it out there.

  • Online support

    If you have questions or need help, we've got you covered. Just ask!

  • Mindset and startup business training to set you up for success

    Starting a small business is hard, and it's even more complex in the cannabis industry. Don't let stigma, stoner stereotypes, or business confusion stop you from your new career.​

What's inside The Cannabis and Health Coach Certification Program?

Get Yourself Setup For Success

I am really enjoying CCEP. This community continues to impress me. Support from all directions and kindness too.

Eric B.

Certification Success Primer (Value $47)

In just 30-minutes, you’ll get a complete overview of the program, including tips and tricks from our most successful students on making the most of your time in the program.

You want to finish what you started, so we’re giving you the one tool we use every day to schedule and complete projects. You’ll learn how to use our most-loved productivity system to make sure you stay on track to complete your certification on time. At the end of the program, you’ll learn how to use this same system to plan and schedule your posts, videos, or workshops.

Mindset Mini-Course
(Value $147)

Learn how to recognize the negative chatter in your mind and then how to turn it around so you can be successful

Students say that the mindset work they do in the program was foundational to their success, so you won’t want to miss this one.

Keeping it Above Board Workshop: Professional and Ethical Standards for Cannabis Educators and Content Creators
(Value $297)

How to stay above board when teaching about Cannabis.

If you’re going to teach about Cannabis, it’s essential you feel confident that you’re saying and doing things that are 1. Scientifically sound. 2. Ethical 3. Within the bounds of your local laws

While this information is no substitute for legal guidance, we’ll share the professional guidelines we follow when we step into the world as cannabis educators and content creators.

Module 1: The Certified Cannabis Educator Science Training (value $1997)

Weeks 1-5   Foundations in Cannabis Science with Andrea Meharg

The CCI curriculum has helped me go deep into cannabis science, with crystal clear instruction and invaluable coaching from Andrea. Highly recommend!

P.J.

Cannabis botany: Teaching About The Cannabis Plant

  • Cannabinoid Mastery - Cannabinoids - like THC and CBD - are the major players in using Cannabis to improve or sustain health. Learn the benefits and any potential issues from all major cannabinoids and their acidic counterparts and how to balance these cannabinoids to achieve more dialed-in effects.​

  • Terpene Deep Dive - If cannabinoids are the main ingredients, terpenes are the spices of the recipe for Cannabis and health. You'll learn the new exciting science that takes Cannabis far beyond terms like Sativa and Indica. ​

  • Bonus Lesson: Flavonoids and their role in the effects of Cannabis​

Andrea is simply the BEST at making cannabis science understandable.

Tricia

Cannabis and physiology: Sharing How Cannabis Works in the Human Body

  • Teaching the Endocannabinoid System - Want to end the stigma around cannabis use? Want to tune people into why Cannabis works? The first step is to understand this complex system that creates balance in the human body. The next step is to learn how to teach others about it in a clear, concise, and helpful way.​

  • Explaining endocannabinoid system Dysfunction, Deficiency, and Hyperactivity - New science shows that when the endocannabinoid system gets thrown out of balance, all sorts of issues emerge. Teaching people about the endocannabinoid system can help them see, without bias, how Cannabis is helpful for many different conditions.​

  • Navigating Cannabis and Dependence - As a cannabis educator, it's part of your job to ensure the public receives all information about this plant, even if it includes challenging topics like dependence and addiction. With higher concentrations of THC and new ingestion methods that allow for faster absorption of THC into the bloodstream, dependence and tolerance are essential topics for educators to share with their audiences.​

Bonus Masterclass: The Cannabis Educator as Advocate: Understanding the history of the stigmatization and prohibition of Cannabis
YES! I'M READY TO ENROLL NOW

to become a certified Cannabis Educator

Your science course is one of the best science courses that I've taken. I learned so much about how and why Cannabis works in the body, and the plant as a whole. I'm also Oaksterdam University Certified for Commercial Extraction and Manufacturing and a lot of the information contained in this course provided by CCI should've been covered at Oaksterdam University! If you truly want a scientific understanding of Cannabis then this is the place to be!

Corrion G. 

Weeks 6 and 7    Public Cannabis Educator Training: Supporting your Audience and Community on their Journey with Cannabis

Next, you'll learn how to share that information with others. You'll explore:

Ingestion Method Mastery: We know that cannabis ingestion includes so much more than joints, bongs, and pot brownies, but the general public is rightly confused about all of the new ways to utilize Cannabis. You’ll learn how to inform the general public about every available ingestion method to find what works for them without overwhelming them. You’ll also explore the benefits and downsides of all ingestion methods, including onset timing, duration, contraindications, and more!

Product Selection Training: A dispensary is a confusing place. From COAs, new products, ingredient safety concerns, and quality issues, this fully comprehensive product selection training will help you teach others about navigating the marketplace to find products that are safe, effective, and health-promoting.

The Dosing Workshop: When you’re teaching others about Cannabis, the dosage will likely be the most common question you get. While giving personalized dosage guidance is a big no-no for cannabis educators, we’ll show you we talk to the general public about dosing safely, effectively, and ethically. You’ll be able to talk about dosage using science-backed evidence and leave with resources to give your audience when they ask, “but… how much should I take?”

I'm just finishing up Week 6 and I wanted to tell you that the science portion is absolutely AMAZING! You've outdone yourself. I know a good amount of cannabis info from reading books, research, and the Trichome Institute, but your portion has me 🤯 SOOOO much great information to put in my toolbox! I'm really looking forward to the weeks ahead

Lydia M.

CANNABIS EDUCATOR BONUS:

CANNABIS SCIENCE BINDER NOTES AND HANDOUTS ($197)

You’re going to learn a LOT during your cannabis educator training. The bonus binder notes and handouts give you a handy way to review topics, find sources, and create content without going back through the video lessons.

The CCI science portion provides information without intimidation covering what you need to know about the cannabis plant and how it interacts with our endocannabinoid system in the most concise and compelling ways!

Taught by the warm breeze we know as Andrea Meharg, this content is sure to uplift your knowledge and confidence as you "go forth and be awesome" in the cannabis community.

Jenny O.

The Business of Cannabis Education

Weeks 8-12 Project Launch Workshop: Launching and Growing Your Cannabis Education Business (value $497)

The Certified Cannabis Educator Program is the only online certification program that gives you a comprehensive cannabis education and shows you what we’ve learned about making money with that content.

And we don’t just show you what to do. In the Project Launch Workshop, we walk you through as you create your first piece of high-quality monetizable content. Then a faculty member will review your first draft so you get actionable feedback and can hit the ground running at the end of your 12 weeks.

During Project Launch, you’ll:

  • Go through a step-by-step content development training and will create your first:​

  • Article/Blog Post

  • Video

  • Podcast or

  • Workshop

  • Have access to actionable lessons from teachers who have done it, including: ​

  • Corinne Tobias (cannabis business coach, creator of Wake + Bake, and CCI co-founder), ​

  • Andrea Meharg (YouTube creator, cannabis educator, and Ultimate Cannabis Club Toolkit founder) and ​

  • Danielle Simone Brand (author of the book Weed Mom and dozens of freelance articles)​

  • Receive tip sheets and checklists that outline exactly how to create your very first piece of content in a way that can help you start growing your audience and building your business.​

You’ll leave the program as a Certified Cannabis Educator with your first polished piece of content, feedback for making future content even better, and a content planning strategy so you can keep going. And going. And going!

YES! I'M READY TO ENROLL NOW

to become a certified Cannabis Educator

I am extremely grateful for the continual learning this course affords me. I anticipate my experience here will expand my plant wisdom and intensify my spiritual connection to the magical Cannabis plant.

Takisha

Bonus: Open for Business Workshop and Open for Business Checklist (value $297)

In the “Open for Business” workshop, we discuss setting up a business in a cannabis-adjacent industry. While this isn’t a substitute for legal guidance or support from a CPA, we’ll walk you through how we set up our businesses and what to consider when naming your business, setting up an LLC, and planning for the future.

Bonus: Discounts on CCI partner services, 1:1 Coaching, Cannabis Gadgets, Website, content reviews, and more! (value $197)

  • Exclusive trial and discount for Cannakeys: the best online database for cannabis research​

  • Student discounts on 1:1 coaching and consulting from faculty members​

  • Savings on cannabis gadgets like vaporizers, decarboxylators, and infusers​

Bonus: A Lifetime Membership to the Online Networking group (value $497/year)

  • Connect, create together with hundreds of passionate Cannabis Coaches and Educators for life in our exclusive Slack community​

Bonus: Masterclass: How to Get Your Content Seen or Heard (value $297)

In these bonus tutorials, tip sheets, and walkthroughs, you’ll learn how to:

  • Set up an email list to grow your audience​

  • Navigate search engine optimization so your content gets seen and continues to grow your community over time.​

  • You'll even learn which social media platforms to engage with (and avoid), so your content reaches more eyes.​

Bonus: Cannabis Content Planner (value $97)

Planning and scheduling your content is one of the things we see people struggle with most. But you’ll learn so much about this plant and will want to keep sharing it with the world long after you complete your certification. We created a simple system to help plan a cadence for your future content that fits your lifestyle, schedule, and goals.

Bonus: CCI Resource Guide (value $47)

Because it’s one of the most dynamic plant medicines on the planet, Cannabis is a lifelong study topic. In the CCI Resource Guide, we’re sharing our favorite books, websites, podcasts, and guides so you can go down all the excellent rabbit holes.

Bonus: 6 Live Q+A and Mentorship calls with Andrea and Corinne (value $297)

Get your questions answered, receive support, and get your Project Launch content reviewed in monthly live calls while enrolled in the program.

Bonus: Career Kickstarter Masterclass with Author Danielle Simone Brand: Making money as a Cannabis Freelancer (value $397)

While you build your own business and brand, you can take what you learned here to get paid creating content for cannabis brands and content companies. Skilled freelance content creators are in high demand in the cannabis industry, and published author Danielle Simone Brand will walk you through her best practices for applying for positions as a freelancer.

I can see that there are so many areas to learn about and so many things I can do with this that there will always be something new for me to do. And I have enjoyed learning how to make a website and use video editing software. Who knows what else I might learn.

Melanie

BONUS:

Side Hustle Masterclass with Corinne Tobias

Building a Profitable Cannabis Affiliate Business (Value $1997)

Before she started coaching, CCI Founder Corinne Tobias built a multiple 6-figure cannabis affiliate business that is automated, profitable and has stood the test of time (7 years running). While she has tried many different “side hustles” in this industry, affiliate marketing has most impacted her ability to support her family while moving the cannabis and health mission forward.

In this Masterclass, she’s sharing her secrets for launching an effective and profitable affiliate marketing campaign that supports your mission.

30 Day Risk-Free Money-Back Guarantee

If you’ve come this far, you’re passionate about Cannabis and are willing to show up and do the work. In that case, we’re confident that the Certified Cannabis Educator Program will give you all the tools, resources, and support you need.

We’re so sure of it; we’re the only training program of our kind that comes with a 30-day risk-free guarantee.

With other cannabis training and certification programs, you just have to hope they’re good. If they’re not, they keep your money, and you walk away with whatever level of education they felt like shelling out. We think that’s bogus.

If you go through the first 30 days, complete all the lessons and action steps*, and find that this program isn’t what you wanted, we’ll refund your tuition.

*all guarantee claims will require the student to supply evidence of completed lessons and assignments

THE TIME TO START IS NOW.

Here's why.

Prohibition is finally ending! Cannabis in some form (including CBD) is legally available in almost every state in the U.S. The plant is legal in Canada. Countries like Mexico, South Africa, Thailand, and Uruguay have reformed their cannabis laws. Every day this movement gains traction.

Even though more and more people worldwide are getting access to this plant, there’s one thing they aren’t getting access to high-quality information about Cannabis that they can understand.

Plus, we’ve been in this industry for years watching things like delta-8, vitamin E vape pens, and contaminated Cannabis create even more confusion about whether or not Cannabis is a dangerous drug or a functional plant medicine in the eyes of the public.

Even in states like Colorado and California, when cannabis newbies go to the dispensary, they’re often met with outdated information and leave with junk-filled products.

This isn’t the post-prohibition world we all want to see.

As you step into the role of cannabis educator, you can help share a scientific understanding of Cannabis with the general public so they know how to navigate this new world. 

On the upside, the cannabis industry will never be smaller than it is today. As new states and nations legalize it, more and more people will have access, and curiosity about this plant will continue to grow.

As this industry continues to expand, you’ll be well-informed and ready to step into new opportunities as they arise. The cannabis industry is still in its infancy. What better time to start than now?

FAQ's

What will I be able to do with the CCEP training?

We created this program for:

 

✔   wellness and medical professionals

✔   budtenders

✔   aspiring bloggers

✔   YouTubers

✔   Authors

✔   freelancers

✔   health educators

✔   current cannabis industry professionals

✔   or anyone passionate about this plant

 

So they can launch a blog, podcast, YouTube channel, freelancing career, or workshop side hustle. We'll also show you we monetize our content and grow an audience so you get the shortcuts you can use to turn your passion for Cannabis into a side hustle or career.

When does the program start?

Right now! You can join the Certified Cannabis Educator Program at any time and in three months, you’ll be well on your way as a cannabis content creator!

Do you offer any other certification programs?

Yes! We offer the Certified Cannabis and Health Coach Program about once a year but only to those students who have successfully completed the Educator Program first.

I've studied cannabis science before. Is this the same thing?

Yes… and no! The science content at CCI is taught by a teacher, not a scientist, doctor, or researcher. Andrea makes it fun and easy to learn tough science concepts and shows you how to do the same for your audience. We hear over and over how her classes make cannabis science accessible.

I'm working in the industry as a budtender (or that's my goal), OR I'm in the medical/health and wellness industry. Will this training help me even if I don't want to make content?

Yes! The robust science curriculum will help you to better understand the plant and how it works to make people feel better. We have students who take the class just for their own personal information. But the real power is when you take what you’ve learned and share it with the world, and we’ll teach you how to do that so you can be a change-maker.

I'm new to the content creation world. Will the information or technology be over my head?

No! We have compiled all of our best tips and tricks into easy-to-follow lessons and step-by-step guides so that you know EXACTLY what to do and how to do it. We have many students who have never considered creating content who now have YouTube channels with many videos or several posts up on their new blogs!

Is there a guarantee?

Yes! We’re extremely proud of this program and we’re sure you’re going to love it and find so much value in it. However, if you decide it’s not for you, we offer a 30-day money back guarantee (provided you can show evidence that you did the work.)

Will I be able to make money doing this?

Yes! One of the greatest things about creating monetized content is that you can make money in your sleep… for real! It’s not a get-rich-quick scheme and it takes dedication, hard work, and perseverance, but there are many, many ways to make money with content and we’ll teach you how.

What if I don't want to start my own business?

That’s okay! We have students who take our class just for their own personal learning. But, we have to warn you that you might become so passionate about what you’re learning that you’ll HAVE to tell others. We’ve seen it before!

Are these classes live, recorded, in person, or online?

Yes, yes, no and yes! Each month, you’re invited to two live Q and A calls over Zoom to ask your questions about cannabis science or to get feedback on your latest piece of content. All our calls are recorded, so if you can’t make it, the replay is always available.

What sort of equipment do I need to participate in the class?

We highly recommend that you have a laptop or computer to do this work.

Are the lessons transcribed?

Yes, all of the course lessons have been transcribed so you can re-read them when you’d like.

What's the time commitment each week?

Generally, you’ll spend 2-3 hours per week on the class. You’ll watch your lessons, do your Action Steps and spend time in our online community getting to know your peers and networking with hundreds of other passionate cannabis educators and coaches.

How long can I keep it?

How does forever sound? At CCI, once you purchase a class with us, you get lifetime access to it plus you’ll have access to any changes or improvements we make over time.

The Certified Cannabis Educator Program

  • Certification Success Primer (Value $47)

  • Mindset Mini-Course (value $147)

  • Keeping it Above Board Workshop: Professional and Ethical Standards for Cannabis Educators and Content Creators (Value $297)

  • The Certified Cannabis Educator Science Training (value $1997)

  • Cannabis Educator Bonus: Cannabis Science Binder Notes and Handouts ($197)

  • Project Launch Workshop: Launching and Growing Your Cannabis Education Business (value $497)

  • Bonus: Open for Business Workshop and Open for Business checklist (value $297)

  • Bonus: Discounts on CCI partner services, 1:1 Coaching, Cannabis Gadgets, Website and content reviews and more! (value $197)

  • Bonus: A Lifetime Membership to the Online Networking group (value $497/year)

  • Bonus: Masterclass: How to Get Your Content Seen or Heard (value 297)

  • Bonus: Cannabis Content Planner (value $97)

  • Bonus: CCI Resource Guide (value $47)

  • Bonus: 3 Live Q+A and Mentorship calls with Andrea and Corinne (value $297)

  • Bonus: Career Kickstarter Masterclass with Author Danielle Simone Brand: Making Money as a Cannabis Freelancer (value $397)

  • Bonus: Affiliate Side Hustle Workshop (value $1997)

Total Value = $9,037
All Included With Tuition for just $1497

3 Month Payment Plan

$547

3 monthly payments.

ENROLL NOW

Pay In Full Tuition

$1497

One-time payment.

ENROLL NOW

6 Month Payment Plan

$297

6 monthly payments.

ENROLL NOW

Closing Remarks

Listen, if you’re here, it’s likely because you’re passionate about Cannabis, and you know there is still work to do to end the stigma and prohibition that have made this plant so misunderstood.

Instead of wondering what it would be like to share your knowledge and passion with the world, we will teach you how to do it (and make money simultaneously).

Join the cannabis industry, and in just three months, you can create your OWN education business that is not at the mercy of your boss or ever-changing cannabis regulations.

Let's go.

Cannabis Coaching Institute Black Text Logo
FAQs          Terms of Use          Privacy Policy          Cookie Policy

© 2021-2022 The Cannabis Coaching Institute